The idea, says Sanjeev Gupta of the Mamtamai Shri Radhe Guru Maa Charitable Trust, is to give youngsters a foot hold in the job market in an increasingly competitive world. Gupta, who owns Global Advertisers, a major name in outdoor advertising. “Guru Maa’s devotees come from all walks of life. Many of them are into business. While every businessman wishes to earn handsome profits, businesses that incorporate humanitarian ideals, grow in the long run. At Global, we been accepting interns in every department for years and Guru Maa’s instructions have encouraged us to take this a step further and increase our intake of interns,” said Gupta.
All internship hopefuls are initially screened by the Mamtamai Shri Radhe Guru Maa Trust and their CVs are passed on to companies who have tied up with the trust to help in the initiative.
Global Advertisers is a major player in the outdoor advertising market in India and owns among other billboard sites, Asia’s biggest hoarding in Bandra, India. Mamtamai Shri Radhe Guru Maa is a guru in the Sanatan Hindu tradition who stresses on the path of bhakti in the manner prescribed by the Hindu shastras.